“Heidi is a highly skilled writer who consistently delivers polished, engaging content tailored to the financial industry. Her expertise in creating and revising guides, checklists, and articles for banks in Canada and New Zealand ensures that complex topics are presented in clear, reader-friendly language. Heidi’s professionalism, responsiveness, and dedication to quality make her an exceptional partner for any financial firm seeking top-tier content.”

Glen Senior, The Small Business Company


Premium Content Solutions that Build Trust and Get Results

The Clarity Session

A focused, one-on-one strategy session to define your message, refine your authority positioning, and map the content you need to reach the right audience.

  • 1:1 60-minute strategy call
  • Core messaging guidance
  • A written summary to share with your team
  • Up to one month of email support
  • Clarity on your next steps for high-impact content and thought leadership
  • Perfect for organizations that know they need to take control of their content, and want the fastest path from “overwhelmed” to “on track”

The Authority Funnel

A premium content package to position you as a trusted voice in your industry, delivering value to your audience and content that keeps you top of mind

  • A strategy session to select and shape your high-value lead magnet
  • Professionally written lead magnet (white paper, guide, or resource) in your voice
  • Strategic messaging framework to ensure consistency across platforms
  • Supporting content (such as email sequence, social posts, or presentation materials) to amplify your lead magnet and keep you top
  • Perfect for leaders and organizations who want to position themselves as the go-to expert, attract high-quality leads, and convert with confidence

Starting at $3,500 USD

The Content Engine

Consistent, strategic content that drives results—handled for you.

  • Your ongoing thought leadership and content creation partner — handling the strategy, planning, and execution that keeps you visible and top of mind year-round.

    From monthly content planning to high-quality, ghostwritten pieces and supporting materials, everything is tailored to your audience, your goals, and your voice. You’ll have a consistent presence, a growing audience, and content that builds trust and drives inbound leads — without adding to your workload.

    Perfect for leaders who want the benefits of consistent, high-impact content without managing multiple freelancers or internal resources.

Starting at $2,500 USD per month

Ready to build your authority and grow your audience? Let’s discuss the best way to make it happen.

Book your call above or email me to start the conversation.


Hi, I’m Heidi

I’m Heidi Turner, a content strategist and ghostwriter who helps finance, healthcare, legal, and B2B SaaS leaders communicate with clarity, authority, and impact.

With nearly two decades of experience, I’ve worked with major banks, law firms, and SaaS companies to turn complex, technical information into content that engages the right audience and drives results. As head of content for an international financial marketing agency, I helped accounting firms and SaaS companies expand their reach and find new markets.

I’ve helped banks connect with business clients, SaaS firms grow their audiences, and professional services firms build trust through consistent, high-quality content.

Industry Expertise: I understand the nuances and compliance demands of regulated industries.

 Results-Driven Approach:  My work strengthens your reputation and helps you meet your business objectives.

 Strategic Execution:  Every piece of content is backed by a plan that drives engagement and conversion.

Content should do more than fill a page or check a box; it should 
build trust, position you as an authority, and inspire action. 

Be the voice your industry trusts. Book a Clarity Session and start sharing content that builds credibility and drives results